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  • Over the past decade, the health and wellness industry has grown exponentially. From athletic apparel and health apps to wearable fitness technology, people are more focused on health than ever before. And with more people trying to live a healthier lifestyle – 54 million to be exact – new gyms and fitness centers are emerging regularly.

    So, what does this have to do with equipment ratios?

    If your gym doesn’t have enough of the equipment that is in demand, you will inevitably lose customers to the gym down the block. It’s that simple. Aside from cost and location, the most www.jgzr.netmon reason customers listed for canceling their gym membership was overcrowding and a lack of their favorite equipment when they want to use it.

    To help you maintain high levels of customer satisfaction, we’ve created a list of everything you need to know to determine the correct equipment ratio for your gym or health club.

    Understand How Your Customers Are Unique to Your Gym’s Area

    No two gyms are created equal. Even franchise gyms that are meant to offer the same amenities, can still have a variety of differences. There are no magic equipment ratios.
    You need to determine what is best for your facility and your clientele. For instance, the amount of equipment options necessary at a 24-hour gym will greatly differ from that of a niche gym, like CrossFit.

    Basically, your equipment ratio should act as an extension of your business plan. Aligning your facility type with user and area demographics is essential when establishing the correct equipment ratio.

    CONSIDER THE FOLLOWING:

    What type of facility do you own?

    If you own a multi-purpose gym, do you have a track which would give you the option to have fewer treadmills? Do you have space for HIIT Training? Have you had a chance to evaluate the profitability of your floor space?

    What is your clientele expecting?

    Make sure your amenities specifically align with what you’re offering. This way, customers aren’t surprised or disappointed when they visit your facility. We also rewww.jgzr.netmend doing www.jgzr.netpetitive research to find out what other gyms of your caliber and price range are offering.

    Where are you located?

    If you are located within a congested city, your customers will have less of an opportunity to run outside, creating a higher demand for cardio equipment.

    Metrics that Determine Your Equipment Ratio

    Understanding the demographics of your club. Good equipment ratios rely heavily on data. The single best way to calculate your equipment ratio is through analyzing the trends within your own gym. If you are opening a new gym and don’t have any historical data, research the trends at similar facilities and use that as your baseline. You can always improve after opening.

    USAGE PATTERNS TELL THE TRUE STORY

    By analyzing usage patterns you are able to determine which pieces of equipment are in high demand and at which times of the day they are being used most frequently. You can also use usage pattern analysis to build a rotation plan. Rotating equipment based on usage patterns can extend the lifetime value of your equipment and preserve precious operating capital. If you have multiple locations, tracking usage patterns can help you allocate equipment across different facilities.

    EQUIPMENT AVAILABILITY & PEAK TIMES

    There is nothing worse than not having enough equipment during a rush. Regardless of the time of day, you will lose customers if they have to wait to use a specific piece of equipment. The best way to measure equipment availability is during the peak times of the day – usually from 4:00 to 7:00 PM, when people are leaving work.

    Too little equipment during these times means your customers will have to wait, causing customers to leave unhappy. But too much equipment during these peak times means you are losing profits. You want to float somewhere in the middle. Saturation reporting will show you exactly when usage times spike and when a negative customer experience could be happening due to lack of equipment.

    CUSTOMER SURVEYS

    What better way to gain insight on your gym equipment than from the people who are using it? Customer surveys are extremely helpful and provide gym operators with an incredible amount of insight. And most of the time, your customers will be eager to provide information on how you can improve the facility. If you don’t have a survey ready, you can download and customize this member satisfaction survey.

    Once you’ve conducted customer surveys from a portion of your members, you need to www.jgzr.netpile all of the information into one spreadsheet. By reviewing key trends and feedback, you will be able to identify any potential opportunities to improve your equipment or floor space.

    Your equipment ratio directly impacts the longevity and growth of your fitness facility. Tracking and measuring data is the only way to correctly assess what is working and what’s not. We highly rewww.jgzr.netmend utilizing equipment sensors that measure usage data and peak times for you. Armed with the right data, you’ll have the resources to run a successful and profitable gym or fitness facility.

    Original Link: https://www.ecofitnetworks.com/blog/how-to-determine-the-correct-equipment-ratio-for-your-gym

  • 北京下周气温屡破冰点 空气质量“小清新” 2019-10-07
  • 郁霞秋代表:乡村振兴战略让村民有了底气 2019-10-07
  • 为了人民重托——记政府工作报告起草 2019-10-01
  • 能够解决人人上大学的愿望与大学毕业生严重过剩矛盾的人才是真正的高人。 2019-10-01
  • “网络党课”第二课 杨禹《为美好生活而奋斗》 2019-09-26
  • 朝阳消防联合快递行业开展消防安全宣传培训系列活动 2019-09-26
  • 徕卡M10限量版外观曝光-热门标签-华商网数码 2019-09-22
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  • 国家开发银行获第十二届人民企业社会责任奖年度企业奖 2019-09-07
  • 北斗星基导航“中国精度”运营三周年用户超5万 2019-09-01
  • 超励志的新疆小伙艾山江弹唱《南山南》 2019-08-30
  • 围绕基本解决执行难问题建言献策 2019-08-30
  • 回复@不能这样啊:又钓出一个老蚕! 2019-08-26
  • 绍兴印染布质量比对成果发布 部分指标国际领先 2019-08-25
  • 光明日报:非遗传承关键要吸引年轻人 2019-08-23
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